Product Designer

• Lead Designer for Boomerang’s flagship product offering, Price Performance Management, a tool which empower retailers with price intelligence and the ability to create strategies to automate pricing decisions.
• Designed several key features including alerts in PPM which gave merchants the ability to manage by exception as well as many usability improvements, driving immediate impact in competitive settings.
• Led the redesign of PPM end-to-end, from conducting user validation sessions, to the design and implementation of the UI.
• Designed Boomerang’s MVP offering for a new market working with the Head of Product, which empower brands with market intelligence and automation of their operations and advertising on Amazon.
• Led the development of Boomerang’s UI library to improve speed of UI development. I leveraged it to prototype and iterate rapidly.

UX Designer

• Built and shipped Carol.ai, an end-to-end data platform that gathers internal and external data to power actionable intelligence across TOTVS’s suite 
of products.
• Led customer interviews and rapidly iterated using prototypes ranging from wireframes to high fidelity interactive prototypes built in HTML/CSS and modern frontend frameworks like Vue and Angular.
• Evangelized and implemented a more efficient way of collaborating between PMs, designers and engineers.

UI Designer / Developer

• Worked with clients across numerous industries including retail, manufacturing and hospitality to execute their digital campaigns and expand their web presence.
• Designed websites and other digital marketing collateral in Adobe Creative Suite (Photoshop, Fireworks, Illustrator).
• Built the user interface and interactivity for digital projects in HTML/CSS/JS/Actionscript.

User Research Assistant

• Conducted domain and user research for multiplayer game installation designed to help bond intergenerational family members.
• Designed the user interface for a software mimicking human conversation using artificial intelligence.

Master in Human-Computer Interaction

Bachelor of Science (Chemistry)