Boomerang Commerce (Jul 2017 - Present)
Product Designer
- Lead Designer for Boomerang’s flagship product offering, Price Performance Management,
a tool which empower retailers with price intelligence and the ability to create strategies to automate pricing decisions.
- Designed several key features including alerts in PPM which gave merchants the ability to manage by exception as well as many usability improvements, driving immediate impact in competitive settings.
- Led the redesign of PPM end-to-end, from conducting user validation sessions, to the design and implementation of the UI.
- Designed Boomerang’s MVP offering for a new market working with the Head of Product, which empower brands with market intelligence and automation of their operations and advertising
on Amazon.
- Led the development of Boomerang’s UI library to improve speed of UI development. I leveraged it to prototype and iterate rapidly.
TOTVS Labs (Sep 2014 - Present)
UX Designer
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Built and shipped Carol.ai, an end-to-end data platform that gathers internal and external data to power actionable intelligence across TOTVS’s suite
of products.
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Led customer interviews and rapidly iterated using prototypes ranging from wireframes to high fidelity interactive prototypes built in HTML/CSS and modern frontend frameworks like Vue and Angular.
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Evangelized and implemented a more efficient way of collaborating between PMs, designers and engineers.
Mint Interactive (Mar 2011 - Jun 2013)
UI Designer / Developer
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Worked with clients across numerous industries including retail, manufacturing and hospitality to execute their digital campaigns and expand their web presence.
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Designed websites and other digital marketing collateral in Adobe Creative Suite (Photoshop, Fireworks, Illustrator).
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Built the user interface and interactivity for digital projects in HTML/CSS/JS/Actionscript.
KEIO-NUS CUTE Center (Sep 2010 - Feb 2011)
User Research Assistant
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Conducted domain and user research for multiplayer game installation designed to help bond intergenerational family members.
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Designed the user interface for a software mimicking human conversation using artificial intelligence.
Carnegie Mellon University, 2014
Master in Human-Computer Interaction
National University of Singapore, 2010
Bachelor of Science (Chemistry)