Hi! I am a seasoned product designer who wears many hats and drives hard business results. I am currently at Boomerang Commerce, building products to help retailers and brands be successful online. Alumni of the Masters in Human-Computer Interaction program at Carnegie Mellon.

PPM 2018
CommerceIQ 2018 2017
MyChoice 2014
Mallia 2013
Boomerang Commerce (Jul 2017 - Present)

Product Designer

  • Lead Designer for Boomerang’s flagship product offering, Price Performance Management, a tool which empower retailers with price intelligence and the ability to create strategies to automate pricing decisions.
  • Designed several key features including alerts in PPM which gave merchants the ability to manage by exception as well as many usability improvements, driving immediate impact in competitive settings.
  • Led the redesign of PPM end-to-end, from conducting user validation sessions, to the design and implementation of the UI.
  • Designed Boomerang’s MVP offering for a new market working with the Head of Product, which empower brands with market intelligence and automation of their operations and advertising on Amazon.
  • Led the development of Boomerang’s UI library to improve speed of UI development. I leveraged it to prototype and iterate rapidly.
TOTVS Labs (Sep 2014 - Present)

UX Designer

  • Built and shipped, an end-to-end data platform that gathers internal and external data to power actionable intelligence across TOTVS’s suite 
of products.
  • Led customer interviews and rapidly iterated using prototypes ranging from wireframes to high fidelity interactive prototypes built in HTML/CSS and modern frontend frameworks like Vue and Angular.
  • Evangelized and implemented a more efficient way of collaborating between PMs, designers and engineers.
Mint Interactive (Mar 2011 - Jun 2013)

UI Designer / Developer

  • Worked with clients across numerous industries including retail, manufacturing and hospitality to execute their digital campaigns and expand their web presence.
  • Designed websites and other digital marketing collateral in Adobe Creative Suite (Photoshop, Fireworks, Illustrator).
  • Built the user interface and interactivity for digital projects in HTML/CSS/JS/Actionscript.
KEIO-NUS CUTE Center (Sep 2010 - Feb 2011)

User Research Assistant

  • Conducted domain and user research for multiplayer game installation designed to help bond intergenerational family members.
  • Designed the user interface for a software mimicking human conversation using artificial intelligence.
Carnegie Mellon University, 2014

Master in Human-Computer Interaction

National University of Singapore, 2010

Bachelor of Science (Chemistry)